By Thato Mocuminyane

Tshwane University of Technology hosted the Deans Seminar by the Department of Marketing, Supply Chain and Sports Management, on Friday, October 11th, 2026, at Pretoria West Campus. The seminar brings together academics and industry perspectives to explore how research can create meaningful impact, strengthen academic contribution and remain relevant to industry and practice.

photo by: Kamo Sniper

The order of the day was ‘making research matter -from academia to Industry Relevance’, Ms. Jorja Wilkins an Academia highlighted the importance of citation in research and how priority, attention and interpretation plays a significant role in research as an academic. Professor Rick Wilson took us through his   research journey of Out of home advertising (OOH). Prof Wilson also mentioned the benefits of observation and paying attention to details which helped him in his research on OOH.  Both academic researchers and industry Leaders make an impact in practical settings. 

photo by: Kamo Sniper

This Deans Seminar helped both academic researchers and industry leaders realise how they can work hand in hand, and how they can both provide valuable information and tips in order to improve research in management science. 

photo by: Kamo Sniper